Ottawa Social Media Book Club
Yesterday I participated in a book club discussion centered around Social Media. The club, which meets about once every three months, met at the downtown Fox and Feather Pub and was discussing The Cluetrain Manifesto. The ‘Manifesto’ is a book by now 10 years old but not to be confused as outdated. It talks about the need of companies to embrace, rather than trying to control the new social setting that the Internet has created. While it was easy to dismiss the book at the time of it’s publication, the ideas presented are more applicable to 2009 than any year before. It is a must read for anyone in the business of Social Media, if only to understand the roots of the Social Media networks we have today and why it is important to embrace them.
The bookclub itself was started by Ottawa entrepeneur Scott Lake and Social Media Marketer Kelly Rusk. The group which the book club attracts is trendy, young and ambitious, but also included veterans in the business who present a more mature perspective to the discussion. It is open to anyone who wishes to participate. Hope to see you there!
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